Technology leadership for the moments that need it
Newf Advisory gives companies of 25 to 300 people senior technology leadership by the month, on a retainer from $5,500, and fixed-fee services for the moments that need them: buying or selling a company, an MSP decision, hiring a full-time IT leader, a board seat, and a first plan for AI. Every price is published, and the client is the only one who pays us.
Find your starting point
Start with what is happening at your company
Most companies call us because of one event: a deal, a renewal, a departure, a board question. Pick the one closest to yours to see where we would start and what happens first.
Technology decisions keep landing on someone who never signed up for them
The MSP handles tickets, the controller handles renewals, and the office manager handles everything else. Nobody is failing, but every few weeks a decision reaches the CEO that nobody below can really weigh in on.
Start here
Two weeks
Two weeks and a fixed fee that credits in full against a retainer signed within thirty days. You find out what you run, what it costs, whether the backups restore, and how the MSP grades out.
Often next
10 hours a month, monthly cadence
Ten hours a month of someone senior who owns the decisions and grades the MSP, until the day a full-time hire makes sense.
The first step: A 30-minute conversation. If it fits, the Assessment starts when access is granted and ends with a readout two weeks later.
You are about to own a technology stack you have not seen
At 25 to 300 people the target rarely has anyone who can answer the request list, so the answers come from the MSP, the controller, and whoever set the systems up years ago. Before close you need what it costs to run, what carries over, and what breaks.
Start here
Two to three weeks
A red flag call at the end of week one and a written report in two to three weeks, with findings ranked by cost to fix and when each one bites.
Often next
Plan in two to four weeks, then the execution
The plan for the first 100 days after close. Written before you sign, its cost can still shape the deal terms.
The first step: A 30-minute scoping call, then a request list sized for a company this size rather than a generic template.
Two companies, two sets of systems, and a day-one list nobody owns
Email domains, licenses, access, two MSP contracts, and systems that now have to talk to each other. Most of it is not hard. It goes wrong when nobody owns the order it happens in.
Start here
Plan in two to four weeks, then the execution
A written plan with owners and dates in two to four weeks, then the execution, managing the MSPs and vendors through each cutover with a written status every week.
Often next
Two to six weeks, then 90 days of checks
When the two companies run on different MSPs, deciding which one stays is usually the first real decision.
The first step: The day-one list comes first: email, access, and the accounts that have to change hands, so nobody is locked out and nothing is left open.
A buyer will ask technology questions nobody inside can answer yet
The questions are predictable: what you run on, what it costs, who has access, whether the backups restore, and how the MSP is graded. Answering them inside a diligence deadline costs more than answering them now.
Start here
Four to six weeks
We fix what is cheap to fix, write down the rest, and hand you a technology summary written for the buyer’s diligence team.
The first step: Two weeks of assessment, then the fixes, then the write-up, in four to six weeks.
Read first: The technology questions a buyer will ask before they buy your company
You are about to renew a contract nobody inside can grade
The renewal arrives with a new price and a short notice window. Nobody can say whether the MSP is doing a good job, so the choice looks like signing again or starting over blind.
Start here
Two to six weeks, then 90 days of checks
We score the current MSP first. Often the answer is to keep them on better terms. If not, we run the selection and the cutover, then check the new MSP for 90 days.
Often next
Fixed scope
When the question is one contract rather than the whole relationship.
The first step: Two weeks to score the MSP and decide whether to keep, renegotiate, or replace.
You have to hire someone whose job you have never done
The IT manager left, or the company has outgrown its MSP and needs someone full time. The CEO has to write the role and judge technical candidates without a technical background.
Start here
Runs alongside your search
We define the role with you, work alongside your recruiter or search firm, interview the finalists, and plan the first 90 days. No placement or referral fee from anyone.
Often next
10 hours a month, monthly cadence
If the seat is empty during the search, the Operator Retainer covers it, and hiring support is included in the handoff.
The first step: Week one is defining the role with you, before a single resume is read.
The board asks, and nobody in the room can answer
Questions about systems, spend, outages, and the company’s plans for AI come up every quarter. Management answers as well as it can, and the same questions come back next quarter.
Start here
Monthly, 6-month initial term
An advisory, non-voting technology voice at up to four board meetings a year, with two calls a month in between.
Often next
Two weeks
If the board needs a baseline before it can ask better questions, the Assessment produces one in two weeks.
The first step: Month one is onboarding: the systems, the spend, and the questions the board has already asked.
Everyone already uses AI tools, and nobody agreed on the rules
Staff use the tools they like, vendors are selling AI features, and the board or the partners want a plan. Nobody has decided what is worth paying for, what information can go where, or who owns the answer.
Start here
One to three weeks per step
Three fixed-fee steps you can buy one at a time: discovery, pilot planning, and a plain-language use policy for staff.
Often next
Monthly, 6-month initial term
If the question is really coming from the board, the board seat keeps it on the agenda every quarter.
The first step: Discovery takes two weeks and ends with five uses ranked by value, cost, and effort, and a one-page recommendation.
Ongoing leadership
A fractional CIO or CTO, sized to the company you are now
Most clients start with a two-week Assessment, move to a retainer, and step down to a quarterly review once the work is in place. Fixed-fee services run alongside any stage without using retainer hours.
- Start
Technology Leadership Assessment
$3,500 fixed
Two weeks
Inventory and spend, an access review, a tested restore, an MSP and vendor scorecard, and a twelve-month roadmap. Credits in full against a retainer signed within thirty days.
Fits: When technology has no owner and you want the facts before committing.
- Ongoing
Operator Retainer
$5,500 per month
10 hours a month, monthly cadence
A standing senior operator who oversees your MSP and vendors and puts every recommendation in writing. 6-month initial term, then month to month.
Fits: For 25 to 100 person companies with an MSP and nobody senior owning technology.
- Ongoing, weekly
Embedded Leadership
$11,500 per month
30 hours a month, weekly cadence
A named CTO or CIO on your org chart, accountable for the function and in your leadership meetings every week. 6-month initial term, then month to month.
Fits: For 100 to 300 person companies, PE-backed companies, and functions with no owner.
- Step down
Quarterly Technology Review
$2,500 per quarter
Half a day each quarter
For clients stepping down after the initial term: an updated roadmap and one leadership readout each quarter.
Fits: After the initial term, when the roadmap is in place and the weekly work is done.
Additional hours on either retainer are $650 an hour, approved in writing before they are used. Compare the retainers on the pricing page.
Buying or selling
Technology work on both sides of a deal
At 25 to 300 people, technology questions show up in the price, the close date, and the first 100 days. These three services cover the seller before the sale and the buyer before and after close.
Seller, 6 to 24 months before a sale or raise
Sell-side technology readiness
“Can we answer the buyer’s technology questions before they ask?”
- Price
- $10,000 fixed
- Timing
- Four to six weeks
Buyer, before you sign
M&A technology due diligence
“What are we actually buying, and what will it cost to run?”
- Price
- From $15,000
- Timing
- Two to three weeks
Buyer, the first 100 days after close
Post-acquisition technology integration
“Which systems stay, which go, and in what order?”
- Price
- Plan $15,000 to $25,000; execution $11,500 per month
- Timing
- Plan in two to four weeks, then the execution
Penetration and other specialist testing are outside our scope. When a review turns up a question that needs a specialist, the report says so and we can introduce one.
All services
Services for specific moments, each with its own scope and price
Each service has a page with what you get, how it runs week by week, what is not included, and the questions buyers ask before they start.
Showing 9 of 9 services
Transactions
M&A technology due diligence
Buy-side technology due diligence for 25 to 300 person targets: systems, spend, contracts, access, and recovery, in a written report in two to three weeks.
- Price
- From $15,000
- Timing
- Two to three weeks
How it runs
- 1Scope and request list
- 2Documents and interviews
- 3Red flag call
- 4Written report
Transactions
Post-acquisition technology integration
A written technology integration plan for the first 100 days after close, then the execution: vendors, licenses, email, access, and systems, on a schedule.
- Price
- Plan $15,000 to $25,000; execution $11,500 per month
- Timing
- Plan in two to four weeks, then the execution
How it runs
- 1Plan
- 2Day one
- 3Execution
- 4Close-out
Transactions
Sell-side technology readiness
Get your technology ready for a buyer’s diligence: the fixes done, a seven-document readiness pack, and a summary written for the buyer. $10,000 fixed.
- Price
- $10,000 fixed
- Timing
- Four to six weeks
How it runs
- 1Assess
- 2Fix
- 3Write it down
Technology decisions
MSP review, selection, and transition
An independent review of your MSP against a written scorecard, and if a change is right, a competitive selection and a managed transition. $7,500 to $12,000.
- Price
- $7,500 to $12,000
- Timing
- Two to six weeks, then 90 days of checks
How it runs
- 1Score the current MSP
- 2Decide
- 3Select
- 4Transition and check
Technology decisions
Vendor and contract review
One contract or one vendor relationship, reviewed before you sign or renew.
- Price
- $3,500 to $6,000
- Timing
- Fixed scope
Technology decisions
System selection and procurement
Choosing a new core system: the requirements, a short list of vendors, and the contract, before you sign.
- Price
- $9,500 to $14,000
- Timing
- Fixed scope
Leadership
Hiring support for a permanent CIO or IT leader
When it is time to hire a full-time CIO, CTO, or IT director, we define the role, interview your finalists, and plan the first 90 days, alongside your recruiter.
- Price
- $6,500 fixed
- Timing
- Runs alongside your search
How it runs
- 1Define the role
- 2Work with your recruiter
- 3Interview the finalists
- 4Plan the first 90 days
Leadership
Technology advisor to the board
A senior technology advisor for your board or advisory board: a brief before each meeting, answers in the room, and calls between meetings. $2,500 per month.
- Price
- $2,500 per month
- Timing
- Monthly, 6-month initial term
How it runs
- 1Onboarding
- 2Each meeting
- 3Between meetings
AI
AI readiness: discovery, pilot planning, and use policy
Find where AI tools would actually help, plan a pilot with a measure of success, and give your team plain rules for using AI at work. From $3,500 per step.
- Price
- $3,500 to $6,500 per step
- Timing
- One to three weeks per step
How it runs
- 1Discovery
- 2Pilot planning
- 3Use policy
How every engagement works
Every price is published
Retainers, fixed fees, and ranges are on the site. Fixed-fee work is quoted inside the published range after a scoping call.
The client is the only one who pays us
No resale margin, no referral fees from vendors, MSPs, or recruiters, and no commission on licenses.
Recommendations go in writing
Every recommendation, scorecard, and plan is written down with an owner and a date, so it outlasts the meeting.
We work with your MSP, not against it
Your MSP keeps running the infrastructure. We own the decisions above it and grade the work against a scorecard.
Questions about our services
What does Newf Advisory do?
Senior technology leadership for companies of 25 to 300 people that have outgrown whoever has been handling technology. Most clients have us on a monthly retainer. Alongside that we sell fixed-fee work for specific moments: buying or selling a company, an MSP decision, hiring a full-time IT leader, a board seat, and a first plan for AI.
Where should we start?
If something has a date on it, such as a deal, an MSP renewal, or a departure, start with the service built for that event. If nothing does and technology simply has no owner, start with the two-week Technology Leadership Assessment. It costs $3,500 and credits in full against a retainer signed within thirty days.
How is this different from our MSP?
Your MSP runs the tickets and the infrastructure, and the good ones do it well. We own the decisions above that: which vendors stay, who has access to what, whether the backups restore, and what the budget should be. We grade the MSP against a scorecard. We do not replace it or compete with it.
Do you resell software or take referral fees?
No. The client is the only one who pays us. We take no resale margin, no referral fees from vendors, MSPs, or recruiters, and no commission on licenses, so a recommendation to switch vendors earns us nothing either way.
Can we combine a retainer with a fixed-fee service?
Yes. Fixed-fee work is scoped and priced on its own and does not use retainer hours. Hiring support for a permanent IT leader is included in the handoff for retainer clients.
Where do you work?
With companies of 25 to 300 people across New York, New Jersey, and Connecticut. Most of the work runs remotely, with time on site when a working session or a cutover needs it.
Not sure which one fits?
Thirty minutes on the phone. We will tell you where we would start, or whether you need us at all.